The blog article "Giving Up Control in the Era of Open Business" was interesting in how it addressed the issue of how the entertainment industry was trying to control who and how music and video was dispersed over the internet. It speaks about "Trojan Mice" which are spokespeople from the industry who take a stand that provokes a challenge in the status quo. In the article Kevin Spacey is mentioned as a "Trojan Mouse" someone who spoke out about how the industry may indeed have to give up control to their audiences or risk losing them. The blog post was about the speech that was made and how the industry needs to re-look at how they think and do business. The conclusion is an encouragement to find the trojan mice within your own industry and to empower them to create changes.